The Ultimate Guide to Creating an eBook – The eBook eBook
Wanted to pass on an outstanding eBook from Jonathan Kranz on the what, how and why for developing an eBook. First off, this is a great example of how to do an eBook: inviting design, easy-to-follow...
View ArticleHow to Use Your Content to Find New Business Opportunities
Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order...
View Article5 Ways to Extend the Reach of Your eBook
Do you have an eBook that is not generating the traffic or interest you would like? Assuming that the content is relevant to your readers and answers the question, “What’s in it for me?” your issue may...
View ArticleHow to Think Like a Content Marketer
What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds. Content marketing can’t thrive in some environments While having a...
View Article5 Disconnects that Can Derail B2B Content Development
There’s plenty of discussion about the lack of alignment between sales and marketing. But less is said about the smaller misalignments that threaten to derail content-development projects – or at the...
View ArticleHow To Reformat, Repurpose and Resurrect the Existing Content In Your...
Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you...
View ArticleWant to Write an Ebook? Get Inspired with These Tips and Samples
One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks...
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D.I.S. Creates Content Marketing with Lasting Impact
The lifespan of a mayfly is anywhere from 30 minutes to 24 hours. Most online content suffers a similar fate. But, content marketing online, when done properly, will have a lasting impact. It will...
View ArticleThe Mathematics of Content Marketing
When it comes to content marketing, producing enough content to engage prospects throughout the buying cycle ranks high on the list of challenges. But content development doesn’t have to be an onerous...
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100+ Content Marketing & Social Media Predictions for 2011
What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from...
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Content Marketing eBooks: 8 Examples that Work
People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content...
View Article5 Tips to Improve Your Headline Click-through Rate
A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great...
View Article4 Steps to Publish an E-Book: Tap into Your Existing Articles
Has this ever happened to you? You run around looking for your car keys. You could’ve sworn you just saw them right there on the counter. But now they’re gone. Then you hear that familiar jingle. You...
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23 Ways to Leverage a Blog Post for Content Marketing Success
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan...
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Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this...
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A Food Pyramid for Content Marketing
At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to...
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The Grande Guide to B2B Content Marketing [Free eBook]
Whether you are new to content marketing or have been practicing it for a while, here’s a great new resource for you: The Grande Guide to B2B Content Marketing from Eloqua. If you aren’t familiar with...
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Ready, Set, Write: The Ultimate Guide to Blogging
Blogging is one of the most important content marketing activities your company should embrace. But for various reasons, many companies are hesitant to do so. Why? Budgets? Fear of the workload? Lack...
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How Content Marketers Can Reach a Larger Audience by Redefining the eBook
It is impossible for a week to pass without an important news story about eBooks. Of course these stories are about the “other” eBooks — the ones sold by Amazon and Barnes & Noble and read using...
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The Key Skills You Need to Create Killer Corporate eBooks
Back in the olden days, say 4 or 5 years ago, things were simple. Writers wrote. Artists drew. Videographers filmed. The rest of the team knew who to call for each piece we needed in the content...
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